Text on a chalkboard that reads, 'Designing Brands with Big Brand Energy!' with a chalk-drawn swoosh underneath.
WORK WITH ME
Text in bold, pink, uppercase letters asking 'WHO IS DES?'
A woman with long, wavy black hair and dark skin, wearing a black outfit, standing against a background with pink neon-like curved lines.

Hi I am Destiny!

I’m a 22 year old brand designer who transforms businesses into bold, colorful, and unforgettable brands.

I help founders create identities that shine, convert, and give main-character energy — because boring brands don’t get noticed.

see my work

SOULA HEALTHCARE

Brand Identity

Soula Healthcare is a Black-owned medical staffing agency connecting healthcare professionals with organizations that value empathy and excellence. The brand identity blends warmth and professionalism, featuring a logo that combines an “S,” heart, and human form to represent care and connection. The result is a modern, inclusive, and trustworthy visual system for all healthcare professionals.

Multiple printed business cards for Soula Healthcare with dark blue and light purple background. The cards display the company's logo, name, tagline, and contact information, including a QR code.

Client
Brianna Gibson

Year
10/23/25

Large outdoor billboard advertising Soula Healthcare featuring a smiling female healthcare worker in scrubs with a stethoscope around her neck. The billboard has the text 'Rooted in Care. Built for You.' and includes a QR code.
Person holding a blue tote bag with the text 'Care is our calling' and the website 'www.soulahealthcare.com' on a purple background.
Person wearing a dark blue hoodie carrying a light-colored tote bag with the text 'Care is our calling.' and the logo of Soula Healthcare on a purple background.
An iPhone screen displaying the Instagram profile of Soula Healthcare, with 510 posts, 11,000 followers, and 1,142 following. The profile features images related to healthcare, including healthcare workers and awareness campaigns.
Computer screen displaying a healthcare website with images of healthcare professionals and contact form.

GOOD BURGER

Brand Strategy

For this project, I reimagined the iconic Good Burger brand as a modern fast-casual restaurant. I rebuilt the visual identity from the ground up—logo, color palette, typography, mascot illustrations, packaging, uniforms, menu design, and lifestyle mockups.

The goal was to blend 90s nostalgia with a bold, modern aesthetic that feels fun, energetic, and ready for a real-world franchise. This project highlights my ability to create a cohesive brand world through character design, visual systems, and cross-platform applications.

Year
10/29/2025

BRANDING PACKAGE

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